To accelerate Digital Transformation, organizations must view technology not merely as a tool for cost reduction, but as a strategic investment that drives growth. This requires a management framework that consistently aligns investment planning, execution, and value realization. Technology Business Management (TBM), adopted by CIOs, CDOs, and CFOs around the world, is a global standard framework promoted by the nonprofit TBM Council. It provides a scientific and structured approach to decision-making for technology investments. By leveraging TBM, organizations can optimize their strategic investment portfolios, visualize their end-to-end technology spend—including cloud and AI—and establish a management cycle that maximizes ROI. TBM enables companies to build a sustainable technology management foundation that connects investment decisions with business outcomes, ensuring that Digital Transformation does not remain a one-time initiative. Starting this year, TBM Council has expanded its activities in Japan, accelerating adoption across domestic enterprises.

Masahiro Asakawa is a TBM Evangelist at the TBM Council Japan and Director of Customer Success at Apptio. He began his career at IBM Japan in 2008, working as a systems engineer and later leading multiple Digital Transformation programs as a consultant and project manager. In 2020, he became Executive Officer and Head of the Digital Business Division at IBM Japan Digital Services, driving company-wide digital transformation. Since 2024, he has focused on helping organizations increase transparency in technology investments and apply TBM as a “common language” that connects CIOs, CFOs, and business leaders. He promotes practical approaches for shifting IT from a cost center to a strategic asset.