Masahiro Asakawa, TBM Evangelist at the TBM Council Japan and Director of Customer Success at Apptio.
Masahiro Asakawa is a TBM Evangelist at the TBM Council Japan and Director of Customer Success at Apptio.
He began his career at IBM Japan in 2008, working as a systems engineer and later leading multiple Digital Transformation programs as a consultant and project manager.
In 2020, he became Executive Officer and Head of the Digital Business Division at IBM Japan Digital Services, driving company-wide digital transformation.
Since 2024, he has focused on helping organizations increase transparency in technology investments and apply TBM as a “common language” that connects CIOs, CFOs, and business leaders. He promotes practical approaches for shifting IT from a cost center to a strategic asset.
